She wears her new ITS brand outfit with confidence and pride. She knows that when she’s sporting that rising sun label, she’s participating in a centuries-old tradition of quality craftsmanship. ITS takes the time to perfect every item we manufacture. ITS cares. And ITS always rises to the top.
That’s because ITS fashionable, and always will be.
Are you jealous of the ocean’s generosity?
Why would you refuse to give
this joy to anyone?
Fish don’t hold the sacred liquid in cups!
They swim the huge fluid freedom.
— Jalāl ad-Dīn Muhammad Rūmī
